The Purva Baleswar 4S4R Farmer Producer Co-operative Society Ltd., based in Karanjia, Balasore, Odisha, proudly produces high-quality Tomato Ketchup, a testament to the region’s rich agricultural heritage. Crafted by local farmers under the 4S4R framework (Seed, Soil, Sowing, Reaping), this ketchup is made from fresh, handpicked tomatoes grown in Balasore’s fertile fields. Supported by the National Cooperative Development Corporation (NCDC) and ICAR-National Rice Research Institute (NRRI), the cooperative ensures sustainable farming practices, prioritizing quality and authenticity.

The ketchup is processed using modern techniques to retain the natural flavor and nutritional value of tomatoes, free from harmful additives. The cooperative’s commitment to eco-friendly methods, such as organic inputs and efficient water use, enhances the product’s appeal for health-conscious consumers.