The Purva Baleswar 4S4R Farmer Producer Co-operative Society Ltd., located in Karanjia, Remuna Block, Balasore, Odisha, proudly offers NONI Juice, a health-enhancing product crafted by local farmers. Registered under the National Cooperative Development Corporation (NCDC) and supported by ICAR-National Rice Research Institute (NRRI), the cooperative leverages the 4S4R framework (Seed, Soil, Sowing, Reaping) to cultivate noni fruit (Morinda citrifolia) sustainably in Balasore’s fertile coastal lands.

NONI Juice is derived from organically grown noni fruits, known for their rich antioxidant, vitamin, and mineral content, believed to boost immunity, improve digestion, and promote overall wellness. The cooperative employs eco-friendly farming practices, ensuring high-quality produce free from harmful chemicals.